Statement Regarding Pending Lexi Love Federal Trademark Litigation
SELENA SCOLA (aka LEXI LOVE®) is the owner of the federally registered LEXI LOVE® trademark, a SAG-AFTRA actor, and the senior user in commerce since 2004.
The pending action in the United States District Court for the Northern District of California (Case No. 3:25-cv-10837) arises from the unauthorized commercial use of an identical mark by Cody Barnes, amplified at scale by Paramount Skydance Corporation and World of Wonder Productions, Inc.
Defendants (Paramount Skydance Corporation; World of Wonder Productions, Inc.; Cody Barnes) are advancing a dangerous legal theory while seeking to invalidate and cancel Plaintiff’s (Selena Scola, aka Lexi Love®) trademark rights. In their filings, Defendants assert that a corporation can take an identical trademark, broadcast it globally within a televised entertainment program, and avoid liability by invoking the First Amendment—even where the mark is used to identify and promote a real performer in direct commercial competition. They further contend that this use is not actionable trademark use or source identification, while simultaneously exploiting that same mark for profit. Defendants are attempting to cancel Scola’s federally registered LEXI LOVE® mark—backed by more than twenty years of continuous use—while using that identical mark for their own commercial gain.
If accepted, Paramount’s position rewrites trademark law.
It creates a playbook: Take an established name > Scale it through mass media > Replace the original owner in the marketplace > Then argue the original owner has no rights left. If validated, no independent brand, creator, or business is protected from corporate appropriation.
Plaintiff (Selena Scola, aka Lexi Love®) rejects these assertions. The Lanham Act prohibits this exact conduct: use of another’s mark as a commercial identifier that creates consumer confusion and displaces the senior rights holder. Trademark law does not permit infringement to be rebranded as “entertainment.”
A preliminary injunction hearing is scheduled for April 16, 2026.
SELENA SCOLA, AKA LEXI LOVE®, vs. CODY BARNES; PARAMOUNT SKYDANCE; WORLD OF WONDER.
Lexi Love®: Celebrating 21 Years In The Entertainment Industry
Lexi Love® is a SAG-AFTRA actor, AI architect, producer, and sustainable fashion entrepreneur with over 20 years of experience at the intersection of entertainment and technology. Lexi's work reflects a commitment to innovation, crafting engaging experiences that captivate audiences and inspire meaningful connections. Her interests in AI, SpaceTech, AgTech, robotics, and fashion are deeply woven into her work, driving forward industry-focused projects that explore the transformative potential of these technologies and industries.
Wear It. Work It. Live It.
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Lexi Love® Collection
Lexi Love® Collection — Style your day. Dress your desk. Sip in sustainable style.
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Lexi Love® Runway
An extension of the Lexi Love® brand, where creativity and innovation meet sustainable fashion to inspire a new era of style.
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Lexi Love® Universe
Join Lexi Love® and her diverse crew of AI-powered characters on an interstellar journey into the future of interactive galactic storytelling.
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Lexi Love® Services
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